CRAFTWAYS International Museum of Folk Art is a non-profit business, representing the history of art and craft from many cultures made by different countries.

The logo has an ambiguous concept between the sun and moon as both elements are most seen around the world, and it is surrounded by triangle shapes that not only make it look like sun rays but also a compass rose, signifying worldwide.

I wanted to build a small campaign with posters, postcards, and packaging designs based on Chinese’s art and crafts, for its beautiful red and gold aesthetic and well known craftsmanship.