BRRRH Frozen Delights is an ice cream company regarding a whimsical place of frozen desserts with crazy yet delightful flavors for everyone.

The logo’s concept is about a fun and cute mascot, the penguin, combined with a beanie over the “B” to make it feel cold but cozy at the same time. the logo has two colors only, blue and white, symbolizing the cold, ice, snow, and comfort.

The concept of the packaging is about showing a storytelling of the mascot, doing different activities and adventures depending the dessert flavor. This idea results into an immersive experience to know the penguin’s world and a way to make collectibles to the brand’s packaging.